Project Background

Last Update : 12/3/2025

The idea of Gifthorse started from a very small and simple everyday life fleeting thought. Upon realizing that by certain age many people would have a box of presents that they feel bad to throw away, because those gifts are a memory, they are treasure, but sadly, not all of them may come in handy. Though all of us understand the importance of gifting and receiving presents, it may be sometimes impossible to really guess what a person really desires. The breaking point to beginning of development was the frequency of discussions related to inconveniene of wishlists in various aspects in parents' chat, where everyone agreed to use wishlists for their children to help them pick better gifts for their young pals.

That is why we thought that including all steps of gifting into one app will really improve the experience, allowing everyone to pick a perfectly matching present!

But how else do we differ from traditional wishlists? Normally wishlists will be working with marketplaces' APIs to display the catalogue, but our aim is to allow users to make purchases at the spot simplifying the process significantly. We understand that in 21st century friends and families are scattered across the world, though connected through messengers and apps, still separated by banks, currencies, laws, regional specifications and languages. We want to break that barrier by allowing our users to make a present for those they love with any currency anywhere in the world!

With that idea in mind, we have proceeded to creation of our shopping and gifting app "Giftbow". After a successful launch, hypothesis tests and user base establishment in CIS, we have decided to go beyond and expand to conquer the niche with our innovative approach!